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Questionnaire

AFTR questionnaire

A few questions before we design the new site. Tick what fits, type where you want to, skip anything you would rather talk through. Your answers save as you go, and the last page sends them to Sav.

Prepared for
Luke Henderson · AFTR
Scope
The new website, before we design
Date
September 2026
Section 01

The new website

What are the main goals of the new AFTR website?
What do you want to be able to change yourself?
Tick what applies, add anything else
What is not working about the current site for someone trying to buy?
You said it is complicated to navigate
What do you want kept?
You mentioned the fonts, the colour palette and the old world feel
What do you want gone?
You mentioned the three moving lines when the site loads
Two AFTR sites are live, aftr.studio and aftrstudio.com, and your Instagram links to the second. Which one do we build on?
Section 02

Products

Which pieces launch first?
You said the limited collection goes up before anything else
For each of the five pieces, where is it at?
Available, made to order, coming, or retired
What new products are in production, and roughly when do they land?
Apparel. The W/L, Inner Circle, Midnight and By Hand range. Does it stay, and when?
What does a buyer need to see on a product page?
Other timbers and fabrics on enquiry. A choice on the page, or an enquiry?
Section 03

Pages

The current menu is Home, Collection, Studio and Contact. What stays, and what gets added?
Home. What needs to be on the homepage?
The studio page. You told us about your grandma, her handwriting, the typewriter, the gifting. How much of that goes on the site, and where?
Partners and stockists. Rakumba sells the Bell Sconce and Innerspace lists it. How do they appear?
Is there anything you wish the site could do that it cannot do now?
Section 04

References

They do not need to be furniture. Fashion, hotels, design houses in Paris or Copenhagen, anything. Tell us which part you would want to see in yours.

Reference one, and what you like about it.
Reference two.
Reference three.
Reference four.
Reference five.
Any look, competitor or style you want us to stay away from?
Section 05

Look and feel

How should the website feel? Tick what fits, add your own.
You used quiet, well made, not loud
How should AFTR sound in writing?
For example the product copy on the daybed today, or plainer than that
The brand bible from Ground Crew. Please share it. What in it would you revisit?
The site currently loads GT Alpina and Droulers as trial cuts. Do you hold licences for them?
Section 06

Photography and content

Cieran Murphy shot the pieces. Do you hold the full library, and can it be used on the new site?
Please share everything you already have into a Drive folder. What is in it?
Send more than you think we need. We colour correct and edit what you have at no extra cost
For launch, are we building with what exists?
Photography and film are itemised separately once the new pieces arrive
Section 07

Logins and access

This is the part that holds a build up more than anything else. Add us as a user rather than sending a password. Where that is not possible, send details separately by text or a call, not here.

Shopify. The current site checks out through your own store. Can you add us as staff?
Domains. Who holds aftr.studio and aftrstudio.com?
aftr.studio is managed at GoDaddy
The current site sits on Netlify with its content in DatoCMS. Who holds those logins?
Email. hello@aftrstudio.com. Who provides it?
We need this so your email keeps working when the new site goes live
Ground Crew. Anything ongoing with them we should know about?
Google. Analytics, Search Console, a Business Profile. Which exist?
If any exist, please add us
Instagram and Pinterest. Can you add us as a collaborator?
Payments and apps. Afterpay is on the current site. Anything else connected?
Section 08

Final questions

Which email should enquiries and orders go to?
Shipping. Where do you ship, and how is freight priced on a piece like the daybed?
Anything else we have not asked that you think we should know?
Send

Send

Everything you have ticked and typed on the pages before this goes to Sav in one go. Come back and add to it any time, it saves as you go.

Answered0
Nothing is committed by sending this. If you would rather talk it through, tick what you can and send that.
Ask a question
Thank you, that is with us. Sav will come back to you on it.
Prepared by LOVR for AFTR
Savannah Barber · savannah@lovr.agency